OUR GUIDING PRINCIPLES

Our Vision

To create a world where emotional intelligence and self-awareness are recognised as essential life skills, bridging holistic well-being, personal growth, and professional development. Through a holistic approach to emotional wellness education, we aim to nurture a more conscious, emotionally resilient society where individuals make informed choices for their complete well-being.

Our Mission

Through research-informed training in emotional intelligence, mindfulness, and applied metaphysics, we empower individuals to cultivate self-awareness, resilience, and effective stress management, while recognising when professional mental health support is needed.

Our programs also equip professionals in holistic wellness, coaching, metaphysics, and leadership with the knowledge to integrate ethical, well-informed approaches into their work, ensuring emotional intelligence is applied responsibly and effectively.

Our Purpose

We exist to bridge the gap between emotional education and real-world application, helping individuals and professionals develop the skills to navigate life with clarity and confidence.

Our goal is to prevent emotional struggles from escalating due to a lack of awareness, while empowering those who guide others to do so with integrity, knowledge, and compassion.

MESSAGE FROM THE FOUNDER

Welcome, Kindred Heart

Just like many, I am continuously learning from life, embracing each classroom, and discovering new ways to grow and understand myself and the world. For over 22 years, I have worked with people globally, facilitating personal growth, emotional awareness, and transformational workshops.

Exploring Emotional and Spiritual Dimensions

In my experience, not all emotional distress comes from life stressors. Spiritual or energetic experiences can sometimes mimic emotional symptoms, which is why I pursued Metaphysical studies to explore these dimensions and guide people holistically.
For the past 15 years, I have also trained facilitators and coaches in Louise Hay’s Heal Your Life®, helping others guide self-discovery and empowerment.

Guiding Others Through Challenging Times

During the pandemic, many people reached out for emotional support. My training as a Transpersonal Counsellor allowed me to guide them safely, always referring them to aligned mental health professionals when necessary.

The demand grew, and my clients and student community asked me to teach them how to emotionally support themselves and others in their homes, circles, and communities responsibly, safely, and inspiringly.

This required teaching them:

How metaphysical counselling conversations work
Principles of emotional intelligence
Practical methods for attentive, compassionate listening
A screening process to recognise when someone needs support beyond personal development or spiritual counselling

Ensuring Professional Integrity

To ensure professional integrity, I consulted with advisors such as ASCHP and NHA and continue to collaborate with mental health professionals, addiction specialists, social workers, corporates, NPOs, holistic practitioners, and forums.

The Birth of SAM

From this vision, the School of Applied Metaphysics (SAM) was born in 2020. SAM exists to train adults over 25 in:

Emotional Intelligence (EQ)
Ethical, holistic practice
Heal Your Life® facilitation Workshop skills and Life coaching
Metaphysical Life Coaching for inner self-discovery

This training enhances personal growth, professional skills, and awareness. SAM also collaborates with graduates who choose to provide services, delivering transformational support to the public, corporates, NPOs, and communities.

Creating a Circle of Everyone Wins

Through these initiatives and collaborations:

Individuals gain awareness, emotional intelligence, and practical skills
Graduates offering services support others meaningfully
Communities, organisations, and families benefit from early detection, conscious guidance, and heart-centred support

People feel safe to notice, communicate, and apply basic tools for emotional awareness, and when situations go beyond conversation, they know how to seek aligned help.

SAM as Part of a Broader Vision

SAM is part of a broader vision. I continue to grow my own passions through individual, group, and couples experiences for those who have completed foundational learning and growth through SAM.

Whether you are exploring your own growth, enhancing your professional skills, or bringing awareness and support into your home or community, SAM offers learning, tools, and a supportive community to take conscious steps forward.

With Warmth and Encouragement

Ashika Singh, PhD (Ashi)

ABOUT THE FOUNDER, ASHIKA SINGH, PHD

Ashika’s journey began in spiritual and mindfulness circles in her late teens, laying the foundation for a lifelong dedication to conscious growth. She is the Principal Trainer for Heal Your Life® South Africa, a path that started as a client and progressed through facilitator, teacher, and coach, before being offered the Trainer role in 2010. In this role, Ashika offers certified and licensed training courses approved by Louise Hay and licensed by Hay House, Inc.

Over the following decade, she pursued formal academic study, research, and international mentorship, often immersing herself for months per subject, culminating in a Doctor of Philosophy (Ph.D.) in Transpersonal Counselling with a dissertation titled “An Archetypal Approach to Mental and Emotional Healing.” This extensive study developed the skills, insight, and awareness that inform all her work today. Ashika continues to engage in ongoing education, as learning remains the spine of her values.

Alongside her corporate initiatives in Emotional Intelligence (EQ) and Humanising the Workplace, Ashika mentors anyone called to study the path of metaphysics through the School of Applied Metaphysics. She supports students to develop emotional awareness, confidence, and safe practices, equipping them to hold space for themselves, their circles, and their communities, whether in personal, professional, or spiritual contexts.

She is a Certified ETDP SETA Facilitator and holds memberships with:

AMDA (Association for Metaphysical and Developmental Arts)
IMPA (International Metaphysical Practitioners Association)
World Metaphysical Association
American Council of Holistic Healers

These memberships ensure she stays current with evolving ethical and safety standards as a professional in a non-secular field.

Disclaimer: Ashika’s services are for personal and professional development and are not a substitute for medical, psychological, or psychiatric treatment. If participants require such interventions, she guides them in an aligned and appropriate direction.

EXPLORE

You can explore the services and experiences available with Ashika Singh, PhD:

View Experiences & Services

PROFESSIONAL GOOD STANDING

Accreditation & Professional Recognition

Ashika Singh, PhD, is a member of the Metaphysical Doctors Association (AMDA), reinforcing her commitment to excellence in transpersonal and emotional intelligence studies.

The School of Applied Metaphysics is committed to high ethical and professional standards in holistic education. While metaphysical studies have traditionally been informal, the field is evolving, and we actively align with recognised professional frameworks to ensure our programs remain relevant and respected.

Our institution and courses, along with our founder, Ashika Singh, Ph.D., who studied metaphysics internationally, are recognised by:

World Metaphysical Association (WMA)
International Metaphysical Practitioners Association (IMPA)
American Council of Holistic Healers (ACHH)

These organisations uphold the highest professional and ethical standards in metaphysics, holistic healing, and transpersonal studies.

Heal Your Life® Training & Licensing

Ashika Singh, PhD, is a licensed Principal Trainer for South Africa (2010), approved by Louise Hay and authorised by Hay House, Inc.

Graduates completing Heal Your Life® training earn an official license for their level of certification, allowing them to facilitate workshops, coaching, and personal development programs within the scope of their training.

While Heal Your Life® is an international program, it is subject to the laws and regulations of the country where it is held. In South Africa, trainees complete a portfolio of evidence for ethical practices in emotional safety as their foundation, ensuring they have the competence and skill to work within a legal scope, given that Louise Hay’s methods focus on emotional healing tools.

Professional Memberships

At the School of Applied Metaphysics, we are committed to providing high-quality training in facilitation, coaching, teaching, and emotional support counselling/consulting. Below, we outline important legal considerations for those studying with us or who have completed our programs.

1. Recognition & Legal Standing of Our Courses

Our metaphysical wellness courses are designed to equip students with skills in coaching, facilitation, teaching, and emotional support counselling.
While we are not an accrediting body, we collaborate with advisors from recognised professional boards to ensure our materials align with best practices in competency development and ethical service.
Graduates receive a Certificate of Completion, which signifies that they have completed training in a specific methodology or approach.
This certificate does not constitute a license or accreditation from a regulatory body.

2. Your Right to Practice Under South African Law

Freedom to Practice (Section 22 of the Constitution)

The South African Constitution grants every citizen the right to choose their occupation or profession and to practice it freely, as long as they comply with applicable regulations.
Our training prepares you to practice as a coach, facilitator, teacher, or emotional support counsellor within the scope of a metaphysical practitioner, holistic wellness and personal development professional.

Regulated vs. Non-Regulated Professions

Our graduates are not licensed psychologists, therapists, social workers, or medical professionals. (Unless they have completed these qualifications independently).
Fields like psychology and counselling are regulated by the Health Professions Council of South Africa (HPCSA) and require formal qualifications and registration.
However, holistic emotional support counselling, life coaching, facilitation, and personal development work do not require licensing under South African law, meaning you can operate as an independent practitioner in these fields when you work within a legal scope.

3. Regulatory Bodies & Membership Options

While no governing body officially regulates coaching, facilitation, or emotional support counselling, professional membership organisations provide ethical guidance and community support.

Examples in South Africa include

We have designed our programs to align with best practices from these bodies. Graduates may choose to apply for membership with such organisations based on their qualifications, training hours, and business needs. Membership is a personal choice and not a requirement for practice in South Africa.

Further, we are engaging with SAQA/QCTO to align with evolving frameworks for metaphysical practitioners, supportive counsellors, and life coaches in South Africa, ensuring our training remains practical, relevant, and impactful.

4. Scope of Practice & Ethical Considerations

As a graduate of our programs, depending on the course completed, you may:
✔ Offer personal development coaching, holistic emotional support, and teaching and facilitating personal development courses and workshops.
✔ Facilitate workshops, private sessions, and group programs on emotional intelligence, healing, and personal growth.
✔ Support individuals in navigating emotions, mindset shifts, and self-awareness.
✔ Work independently, within organisations, or in community settings.

⚠ However, you may NOT:
❌ Diagnose or treat medical or psychological conditions.
❌ Prescribe medication or provide clinical therapy.
❌ Represent yourself as a psychologist, counsellor, or social worker unless you hold separate credentials in those fields.

To maintain ethical integrity, all practitioners should provide a clear disclaimer stating that their services are educational and coaching-based, not medical or psychological interventions.

5. Legal Compliance & International Considerations

Consumer Protection & Ethical Clarity

Under South Africa’s Consumer Protection Act (CPA), all service providers must clearly define their services to clients.
We recommend including a disclaimer in your practice that outlines your qualifications, training, and scope of services.

Practicing Internationally

Laws regarding coaching, facilitation, and holistic support vary by country.
If you plan to work outside of South Africa, you are required to research local laws to ensure compliance with licensing and practice regulations.