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    • Home
    • About Us
      • Our Story
      • Our Guiding Principles
      • Our Founder
      • Louise Hay Legacy
    • Services
      • Love Yourself Africa
      • Experiences
    • Professional Training
      • Our Study Journey
  • Home
  • About Us
    • Our Story
    • Our Guiding Principles
    • Our Founder
    • Louise Hay Legacy
  • Services
    • Love Yourself Africa
    • Experiences
  • Professional Training
    • Our Study Journey

Our Story

Welcome, Kindred Heart.

Our story began in 2020, but its roots stretch back through the decade before it.

As we reflected on those years, one thing stood out clearly. Through our work in service to people and communities, we were seeing emotional strain long before it became visible. Not always as a crisis, but as quiet grief, ongoing fear, emotional fatigue, and a growing sense of disconnection. Much of it was carried silently, normalised, or pushed aside in the name of coping.


Then COVID-19 arrived.


Suddenly, uncertainty became global. Fear and grief were no longer private experiences, but shared ones. People were not only struggling, but they were unsure how to make sense of what they were feeling or how to support one another through it.


What became clear to us was this. The challenge was not only the presence of emotional distress, but the absence of everyday emotional skills. Many people had never been taught how to listen, how to recognise emotional signals, or how to stay present with difficult feelings without bypassing them.


Why a School

We chose the form of a school because learning changes people in lasting ways.

We had witnessed that when emotional awareness is learned, rather than assumed, people are more resilient in times of stress. They cope better. They communicate more honestly. They recognise earlier when something is not right and when support beyond conversation is needed.

This is where prevention quietly becomes part of the solution.

We also knew what we did not want to contribute to. We had seen how the pressure to be positive, or to quickly reframe pain, can unintentionally dismiss real emotional experience. Bypassing may look hopeful on the surface, but it often leaves deeper needs unmet.

Our intention was different.


What We Continue to See

As our work continued, another pattern gently revealed itself.

Many people naturally gravitate toward spaces that feel warm, human, and holistic when they are struggling. These spaces often offer comfort, meaning, and a sense of belonging, and for many, they are an important first place of support.


What we began to notice, however, was that sometimes emotional distress quietly deepens beneath the surface. Not because anyone is doing something wrong, but because not everyone has been taught how to recognise when emotional strain is becoming more complex, or when additional support may be needed.


We saw how, without early awareness, people could become more overwhelmed over time. This was never about blame. It was about the absence of shared understanding.

This is where our sense of care widened.


We felt called to support a world where more people are emotionally informed, gently observant, and grounded in discernment. People who can hold space with compassion, while also knowing when to pause, when to seek guidance, and when to bring in other forms of support.

Our intention has always been rooted in kindness and responsibility. To strengthen awareness, not create division. To support care that is both heartfelt and wise.


This is our story.

An ongoing one, shaped by what we continue to see and learn together.

You are welcome to walk this path of awareness with us.

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